Puma challenged me to transform their static style frames into something bold, dynamic, and alive for this promotional piece with Winnie Harlow. I leaned into the brand’s playful energy, crafting an approach where fluid lines flowed across the subject, tracing Winnie’s movements and spotlighting the shoes. Some lines were meticulously animated frame by frame, others seamlessly tracked in, creating a rhythmic flow that tied the visuals together and infused the piece with energetic motion, personality, and style.