Puma challenged me to transform their static style frames into something bold, dynamic, and alive for this promotional piece with Winnie Harlow. I leaned into the brand’s playful energy, crafting an approach where fluid lines flowed across the subject - tracing Winnie’s movements and spotlighting the shoes. Some lines were meticulously animated frame by frame, others seamlessly tracked in, creating a rhythmic flow that tied the visuals together and infused the piece with energetic motion, personality, and style.