Nike FC - Brotherhood of the Feet

   The Brotherhood of the Feet collection for Nike brought together the worlds of soccer and skateboarding. The activation included a private skate contest at 6th & Mill and the closure of Los Angeles’ 4th Street Bridge, where multiple games were projected simultaneously onto the roadway. The final event generated over 10 million social media impressions.

   My role was to take the provided design concept and create an eight minute animation that built toward a full pitch takeover with the logo reveal. This required nearly 20 different versions of the animated pitch, refining the visuals until the final version was approved. Several of these iterations are shown below.